Excellent Development is proud to be part of the innovative product line-up from Advent of Change over Christmas 2021.

We are pleased to announce that we are part of a unique product line-up for Christmas 2021, alongside 47 other charities. The feel-good festive range has been revealed in partnership with John Lewis by the non-profit social enterprise, Advent of Change, which pioneered the UK’s first advent calendar with a charity behind each door.

This year, the flagship calendars are returning alongside brand-new products aiming to help even more charities. Excellent are proud to join the Advent of Change movement, as part of the charity advent calendar, gift candle and sets of crackers:

Charity Advent Calendar

We’re pleased to be included in this year’s best-selling Charity Advent Calendar, which has been beautifully redesigned for 2021 with stunning artwork and all-new charity donations. Each day represents a 50p donation to one of 24 charities (including Excellent Development), ready to brighten your Christmas countdown this year.

Charity Christmas Crackers

We are proud to have been included in a brand-new design for this year and Advent of Change’s most requested product – their set of six eco-friendly Charity Christmas crackers available in silver or red allows people to donate while enjoying Christmas dinner. Each cracker contains one of 24 charity donations on a beautifully designed card bauble, a joke written by a renowned celebrity and, of course, a tissue paper hat.

Charity Scented Candle

As one of their brand-new products this year, we’re delighted to have been included in Advent of Change’s luxury scented candle, made using 100% natural wax with no parabens and styled to perfection with a beautifully frosted finish. When lit, the candle burns down to reveal hidden numbers while a complementary booklet gives the user information about each of the 12 included charities.

About Advent of Change

Advent of Change began with founder Kristina’s idea to reverse the consumerist nature of Christmas and bring back the giving spirit, but it quickly captured the imagination of many others.

The innovative social enterprise caught the attention of John Lewis and Partners, who will again be stocking the calendars in stores and online this year.

Advent of Change has also secured a number of exciting endorsements from household names such as Richard Branson, Joanna Lumley, Greg James, Lawrence Dallaglio and has even received an award from the Prime Minister for it’s outstanding contribution to charity and the community.

By the end of 2020, Advent of Change had raised over £500,000 for its chosen charities, and after a particularly challenging year for the sector, its founder, 29-year- old Kristina Salceanu from Warwickshire, hopes to raise the same again this year for 48 amazing charities.

Open up to change this year

The Advent of Change range is available to buy online via the Advent of Change website adventofchange.com and John Lewis & Partners.


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